The Service Startup: Design Thinking gets Lean: A practical guide to Service Design Sprint by Tenny Pinheiro

Author:Tenny Pinheiro [Pinheiro, Tenny]
Language: eng
Format: mobi
Tags: Design Thinking, Design Sprint, Startup, Service Design
Publisher: Hayakawa, Altabooks, CreateSpace
Published: 2014-04-17T04:00:00+00:00

“Efficiency programs such as Six Sigma are designed to identify problems in work processes and then use rigorous measurement to reduce variation and eliminate defects. When these types of initiatives become ingrained in a company’s culture, as they did at 3M, creativity can easily get squelched. After all, a breakthrough innovation is something that challenges existing procedures and norms.”

— George Buckley, former Chairman, President, and Chief Executive of 3M.

But instead of just trumping Lean Startup and bringing “the next great methodology,” I’m integrating a fast-paced service design approach within the existent Lean Startup loop. This is what the MVS—Minimum Valuable Service, does, in an easy-to-use and well-structured framework.

This decision resonates with the purpose of design itself. As explained, design is not a specialization, nor is it a methodology. It is a maker’s attitude toward problem solving, focused on value creation. Design was always meant to empower production methodologies, not the other way around.

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